BARROOM, STEELHOUSE & SADDLE RIDGE
The nightlife trio has been a force in Station Square for a few years now. But it wasn’t until they approached AMG and started pushing those brands in various media outlets that they have become a juggernaut. AMG developed campaigns unique to promotions in print and developed brand spots for television, radio and online.
MILLER’S YAMAHA
We can’t think of better client to have on board with us. Motorcycles rock. Miller’s Yamaha has been with us since we formed the company. We’ve come to know the boundaries Miller’s is willing to push and boundaries the Yamaha corporate will allow. The mix is fantastic and the work shows.
RESORT REALTY
Pittsburghers love the Outer Banks of North Carolina. You can see it daily by the amount of OBX stickers found on car bumpers and rear windshields through the area. So, AMG created a brand image campaign and a new URL for Pittsburgh folks to remember easily for Resort Realty. PittsburghOBX.com drew so much attention for Resort Realty that they found their annual bookings up by 200 more than last year and two weeks ahead of schedule.
ARDS FOUNDATION
When one of the principal partners lost his mother to this awful syndrome, a need for awareness had been uncovered. This almost unheard of affliction strikes over 200,000 Americans annually and has no recognition. Until now. This new branding campaign helped the ARDS Foundation find itself in trade magazines across the nation and with an educational DVD that followed behind.
BERGER & GREEN
This Super Lawyer team has been friends of the Pittsburgh area for over 35 years. They are no strangers in the market and were notorious for their disaster footage in their television commercials for a while. B&G enlisted AMG to help softer their image and tone down the “harsh” side Pittsburgh had seen of them for so long. AMG gave them a personal touch that has been embraced by the market.
F&M BANK
When banks merge, they have to reintroduce themselves to not only existing customers but also new potentials. So, the new image had better be attractive to a variety of audiences. F&M Bank asked AMG to help with this initiative through new property signage as well as new brand image television spots. The reception in western Pennsylvania was warm, to say the least.